Mobile commerce shouldn’t be ignored in 2020 for all e-commerce business owners. The constant shift from e-commerce (online sales) to mobile commerce (smartphone purchases) is leading to the development of mobile e-commerce applications which is becoming a necessity more than a mere luxury. With such a boom in the use of smartphones and portable devices, it is more likely that e-merchants will take such a path. Also, from the perspective of online users, e-commerce mobile apps have been better used compared to desktop websites and mobile sites. If you want to get a bespoke e-commerce mobile app, now is the right time. Seeing such a demand for applications and also an increase in competition in the market, it is quite obvious to extend your reach to the most-used channel i.e. mobile devices. In this article, you will learn about the ecommerce application and how to get a customized solution for your business?
Types of e-commerce mobile applications
Here are the types of e-commerce mobile apps based on different business models:
- B2C e-commerce mobile applications
- B2B e-commerce mobile apps
- B2A e-commerce mobile apps
- C2C ecommerce Mobile Apps
- C2B ecommerce Mobile Apps
- Hybrid e-commerce mobile applications
Each of these categories of e-commerce applications primarily requires unique features and functionality that are different from each other. To meet such a requirement, it is preferable to have custom applications based on specific business needs. We mainly come across two scenarios when companies decide to build their e-commerce applications: a) the first scenario is when e-commerce already has its e-commerce website up and running and decides to be available on mobile platforms as well. . For example, Amazon. b) The second scenario is when a company initially decides to directly create a personalized mobile application for its online presence. For example, food delivery apps. The first would require making the app and website sync in real-time with each other while the second would require creating all things in the app from scratch without any reference from its parent website (if applicable).
Factors to check when developing e-commerce mobile applications:
# 1. Platform support:
In case you have an online store running on one of the e-commerce platforms, here are the perfect solutions:
PrestaShop Mobile App Builder
Open Cart Mobile App Builder
Creator mobile application Magento
Creator of mobile applications Magento 2
WooCommerce Mobile App Builder
But for those who are building an e-commerce mobile app from scratch (without a parent website), make sure you choose the right platform based on your business needs. Get expert advice and guidance before investing huge sums in the project. If you don’t have a website and are looking for a custom app, email us at email@example.com or visit Know Band.
# 2. Omni channel e-commerce app:
Ideally, it is good to be available on both operating systems i.e. Android and iOS and the app should be compatible with smartphones as well as tablets. But if the business model requires it, you should only choose the channels selectively.
# 3. Custom commerce theme:
Get expert assistance to develop a unique and well-suited theme for your e-commerce mobile app. Know land’s e-commerce app developer team makes sure that all of these goals are met and that you can get the most out of your custom mobile app theme.
# 4. User-centric design:
To respond to app users in a better way, having a customer-centric design is a must these days. Such designs not only improve the user interface and user experience of the app but also help drive sales.
# 5. Improved navigation:
Have convenient navigation in your app using sorting and filtering options. Additionally, keep the navigation bar/toggle menu as a sticky bar so users need to scroll up to access the menu.
# 6. Language and currency support:
Depending on the audiences and countries served by your business, define your application in one or more languages as well as in currencies. Catering to a global or regional audience can be an effective way to increase sales.
# 7. Accessibility of offline mode:
The reason apps stand out from websites is their ability to be accessed offline. Adding this functionality, while developing your mobile e-commerce app, ensures that users can access previously loaded data (like wish list, cart, previously loaded products, and categories) even if they don’t. There is no internet connection.
# 8. Advanced search options:
Make it easier to find and navigate products by adding advanced search options like voice search, barcode search, and image search.
# 9. Configuration of the payment gateway:
To cater to all kinds of customers, add multiple payment methods on the app. Some of the payment methods are debit/credit cards, online banking, e-wallets, gift cards, mobile banking, crypto currency, cash on delivery, EMI, etc…
#10. Payment optimization:
Add a simplified version of the checkout page, like a one-page checkout with limited but necessary entries. This helps app users to shop without having to go through long checkout pages.
# 11. Tracking and shipping of orders:
Grow your e-commerce mobile app with efficient shipping methods and order tracking. The order tracking feature is what most online shoppers are looking for these days as it keeps them updated with the location and estimate of their ordered products. Also, if there is a shipping issue, it is easier for the customer support team to find the defect using the order tracking feature.
# 12. Returns, exchanges, and refunds:
Configure your e-commerce mobile app to have a return, exchange, and refund options. At Know Band, we make sure that on the supplier panel/admin panel, merchants get full control over which products they want to turn on / off return or exchange options. Likewise, the refund methods are also configured so that administrators and customers do not face any issues when sending/receiving refunds by the desired payment methods.
# 13. Security:
On every e-commerce platform, adding an extra layer of security is a must. Make sure you have all the relevant encryption and certificates to secure your e-commerce application on both front and back end.
# 14. The uniqueness of the brand:
Do not choose the pre-existing models and styles, as this could make your application unbranded. Have your own unique mobile app design because it also helps in brand recognition and hence promotion.
# 15. Push notifications:
Configure push notifications using Firebase to increase user engagement and retention. They are primarily used to notify app users of upcoming deals, their abandoned carts, price drops, and more. Push notifications help reduce the cart abandonment rate and increase overall sales.
# 16. Homepage Quick Edit:
Due to the nature of the ecommerce industry, the homepage must undergo frequent changes designed to keep pace with new arrivals, trending items, sales, and offers. So make sure you have to come up with some quick edit options to effectively edit the homepage. In addition, these edit panels should also be user-friendly for unsuspecting administrators.
# 17. Chat support and Chabot integrations:
Add chat support options in your e-commerce mobile app to easily communicate with your customers. You can even add automated catboats. These chat support options help resolve any issues your customers may be facing. Make sure you choose the right platform for your chat support.
# 18.Live sync with the website:
If you also have an ecommerce website, your app and website will likely use the same database. This ensures automatic inventory management and the two platforms remain in real-time synchronization with each other. Therefore, changes made to one must instantly reflect on the other.
# 19. Testing and quality assurance:
Once the ecommerce mobile development task is done, have your developers test and debug the app extensively for better quality assurance.
# 20. Option for unlimited customizations:
Like most businesses, you might want to customize your app in the future. So make sure that your ecommerce mobile app can undergo heavy changes of any kind. Updating the app with the latest trends is a must factor when developing e-commerce mobile apps.
This is Helena’s work as a digital content marketer at_ Folio3 e-commerce development besides that, I love to read beauty and make blogs, love to do makeup, and see video tutorials.